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What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED



Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica …

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30 thoughts on “What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED”

  1. Such an inspiring talk! The balance between AI and human creativity is crucial for entrepreneurs. This really motivates me to embrace AI while staying innovative and authentic in my business journey. Thank you for these valuable insights!

  2. Super Helpful. And now after a year, things have changed a lot as predicted. We are overloaded with data and most of the marketers are still using right-brain and producing the simiar kind of content using AI.

  3. The Generative AI segment is to be integrated well within the pre existing system of the human brain and generate prototyping ideas to predict the sales and practicality of business goals.

  4. I have recently got a Master in AI for marketing, practically it’s data science for marketing and so on (the left brain).
    However, as we in parallel took a class in Cognitive science for marketing, there’s not that much AI except for analyzing neuromarketing protocols results..

    Thus even the speech is very insight I would like to add that maybe the true power we need in marketing is the bridge professionals, who understand both the triggers of creative emotional side but know how to enrich and adjust them with data. It can’t be or right or left brain anymore, it should be the whole brain as an analogue of what we humans use.

  5. Im interested in the actual percentages that AI generation marketing and ads works for greater sales, specifically in generated photos and videos. Its by far getting better, but the organisations using it seem to be using the cheaper models, and it is very uncanny valley, and people don't really respect or trust the product or supplier (judging by the negative comments).

  6. I have recently got a Master in AI for marketing, practically it’s data science for marketing and so on (the left brain).
    However, as we in parallel took a class in Cognitive science for marketing, there’s not that much AI except for analyzing neuromarketing protocols results..

    Thus even the speech is very insight I would like to add that maybe the true power we need in marketing is the bridge professionals, who understand both the triggers of creative emotional side but know how to enrich and adjust them with data. It can’t be or right or left brain anymore, it should be the whole brain as an analogue of what we humans use.

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