Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, …
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Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, …
source
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This discussion on Quantum Marketing is fascinating, especially the demo of the WPP Open platform. The idea of using a synthetic focus group to test creative concepts instantly is wild. I also loved the point about AI shifting tasks rather than just destroying jobs. Moving away from manual resizing of 13,000 ad variants to focusing on higher-level strategy is a win for everyone. For massive enterprise workflows like this, these custom AI brains are essential. For smaller projects or quick landing pages, I might just stick to tiiny host to get things live fast, but for global brand consistency at scale, this tech is a game changer.
this is kinda wild to think about
super interesting stuff, thanks for sharing
So basically WPP was combination of RAG and LLM models for TTI. Hmmmmm….
Imagine using this tech for useful things instead of generating more sophisticated ads.
kinda scary but exciting at the same time
If internal marketing teams embrace and adopt AI then does that the end of Canva, Adobe, etc.?
Marketing is the process of getting people to think about your product, want your product, and buy your product. – Philip Kotler.
Focus group is a scam.
3:11 AI is a new trend in last than 3 years, from late 2022, but it changes the way we works and do Advertising & Marketing. Thanks for define "Quantum Marketing" – a new but effective to explain for the growing of AI application to personalize in marketing field
With marketing's rapid transformation as discussed, having something like AICarma for insight into how AI presents your company is invaluable.
How do I find him on linkedin
Too early to market. Too snake oil. Too gimmick
Indian accent is insane 😂 ( whaaatttt)
🎉🎉🎉😮😮😮🎉🎉🎉
What a load of buzzwords and middle manager slop
4 weeks post this video is out google launches Veo3!!
15:30 are the results of synthetic focus group same as real focus group data? What he wanted to answer was 'No'; however, he gave a rather unwatedly lengthy explainer
This video is mostly an advertisement for this company's "new" system (wrapper). And this video was not created by AI. It was a conversation between 2 humans.
As a quantum customer, quantum marketing may work on me.
we are the example of ai in advertising & Marketing
The idea that a person can replace discussion with a focus group, with typing into ChatGPT, is laughable.
Talking Talking….. show something
Best
On another note, the problem is that people are starting to recognize AI content, which prevents ads from converting to sales. Marketers should stop relying on AI in my opinion, and know how to use it as an addition to their creativity, not as a substitute.
So this is an ad for WPP? I am not convinced about this product. The question about validating the virtual persona's answers was on point, but Stephan's answer was unsatisfying, he talked around it like a politician. Basically the answer was 'no'. The mock generations also look very generic. I think WPP is just riding the AI hype train. App might be useful for some stuff, but overall it's just 'meh'
For a 'CMO' Raja Rajamannar seems very lacklustre in terms on intellectual rigour regarding marketing, he says a lot of things in this video that just aren't rooted in fact.
I feel like he just created a RAG model as part of an AI agent workflow.
Custom trained model could be a fancy way of saying data ingested and customized LLM hehe.
I want to remain open to the possibilities here, since the ai takeover is mostly inevitable, but this wasnt very convincing. Mainly, notice how he entirely dodges the question about the accuracy and actionability of "ai focus group" results? Not a great look. And calling the work of graphic designers a menial task…So far this only screams short-term cost-cutting techniques.
A lot of noise and zero helpful info. As soon as you hear word “quantum” you realize that these people are trying to sell you their b s
Unsub 👏
AI driven marketing, specifically content marketing, is one of the highest leverage actions you can take right now. It’s been game changing for us!
Plot twist, this whole video is an ad for WPP 😂
I don’t understand why I would need 10,000 options generated when it could just show me the top predictive score options. Is that just for show? What’s the point of that?
It's an interesting approach but it would nice to have seen the tangible results that their AI system can actually deliver. Generating 13,000 ad concepts sounds impressive however it's completely unnecessary. A skilled creative would put together 5 or 10 examples to achieve the same result, those thousands of variations subconsciously happen in the designers brain without needing to waste clients time presenting them.
I feel this is just an example of jumping on the AI bandwagon to avoid missing out on investment and clients taking marketing in house. If AI is truly this powerful it wont be long until a company could generate its own 'brand brain' without the need of external agencies.
I am from tech, and this CTO guy has no idea on what he speaks. He clearly has a junior team, which someone setup a basic app, and maybe a marketing team to show case 'AI WOW AI WOW' factor. He used filler words, made no technological sense. No idea how he made to the top. This company should be cautious, the tech head has no idea of tech and AI as a whole. AI for now is a word/pixel predictor, and not a brain. People are right in pointing out: What is an AI synthetic group?! Moreover, they possible do not have a model of their own, thats a lot more investment in doing basic generative stuff, and this CTO is clearly not capable of managing a high research team.
Great talk, it will be interesting to see how AI will automate advertising and make it more competitive for smaller companies
I could immediately spot the South African accent! Netjies Stephan! Geluk.
‘Synthetic focus’ groups is why WPP is going to down.
Nonsense!! Use AI to tell us what we need !! Where's the world headed??!!
so will ai gonna eat jobs of brand manager and ad manager?
looks/sounds like BS
great!
Great Video!