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35 Responses

  1. Continual performance optimization. Test, measure, analyze, refine. repeat…these concepts have been foundational elements of performance marketing for decades. Also, customer journeys have never been linear.

    I applaud your naming of time-tested concepts. Well done. And if you’re successful at dragging a new generation of people into that discipline, great! But it’s important to know it isn’t really new.

  2. Strong framework. The loop marketing idea feels fresh and aligns with how attention cycles actually work online. Prioritizing brand mentions over backlinks and weaving AI into conversion strategy is a smart shift.

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